We cherish our audience here at daltxrealestate.com, and we hear you loud and clear: you thought we were being too tough yesterday. We pointed out the photo problems with a darling North Oak Cliff Tudor we felt might be keeping it from achieving its full market potential. Because that is what we are all about here on CandysDirt—treating real estate like the commodity it is, helping you get your top sales dollar through the latest research of what works in marketing homes to sell.
Well, we heard you loud and clear. First of all, no meanness was ever intended. Constructive criticism, yes. And I take full responsibility because I told the staff just last week that I wanted us to get tougher on bad real estate photos this year. In fact, we are contemplating offering prizes if you send us examples of terrible real estate photos. Nothing irritates me more than seeing lazy, unprofessional real estate photos on the world wide web that kill the sale of a home.
That said, there is life. If you saw my office right now—here’s a photo—you would say “eeek! What a mess! This broad has a lot of nerve!” I know if I put my home on the market I have bucket loads of crud to clean up, put away, take to storage, burn. We have a new rule in this house: break it, you get a kiss.
Many of you said hey, you don’t know the circumstances behind this listing. Not everyone can afford a fancy-pants stager, Design District furniture, and a maid to polish floors and tidy up before each showing. Turns out the homeowners are both working parents. There’s probably no time to sleep or shower, much less get all haute design-y on the interiors of the house.
Real estate has become a 100 percent visual business. People who want to buy a home are looking at photos, not circumstances. They don’t like your photos, they will move onto the next home. Buyers need vision. This home is a dollhouse. It could fetch the highest price on the block.
We just wanted to hug it, and had ideas on how to make it more huggable!
But people can only do so much!
So daltxrealestate.com is going to put our money where our mouth is. (Mouths! More of them!) We have offered to come over and stage the house as per Leah‘s suggestions. We will pull in our own Karen Eubank who is not just an award-winning home stager but who teaches home staging classes across the state. We will bring flowers—what kind do you think, orchids?—and maybe my Louis Ghost chairs and maybe some pieces from our fabulous sponsors: the Bernadette Schaeffler Collection, IBB Design Furnishings, Scott & Cooner, SMINK, and more. We will pull it all together and see if it really does look better, and help these busy parents out.
Then we’ll post and see what you think.
Guess what else I will bring? The champagne, of course!
Want to help? Drop us a line at [email protected]. And please know, we love you!
