Kendra Scott has opened her second Yellow Rose by Kendra Scott store in Dallas’ West Village, a neighborhood where, more than a decade ago, she first cut the ribbon on her very first boutique. The brand is also emotional-it’s called Yellow Rose, named from the bouquet her stepfather gave her when she first arrived in Texas. ‘Make it count‘ was advice that stuck with Scott, now 50, and he lives by those words to this day.
Yellow Rose by Kendra Scott is a Texas-inspired store that blends Western motifs with modern twists. The walls are painted warm yellow, and the store offers Western-style apparel, jewelry, and accessories. Partnerships with Wrangler, Westerly, and Juan Antonio complete the eclectic mix. Scott, meanwhile, believes in immersive brand experiences: her company hosted over 25,000 events last year to help drive connection and loyalty. This West Village outpost will similarly offer interactive experiences, workshops, and philanthropic events.
Kendra Scott is committed to giving back through Yellow Rose’s partnership with Nest’s Women of the West fund, a support for artisans and entrepreneurs. Since 2010, the brand has donated more than $75 million to nonprofits. The new store mirrors the love affair Dallas has for the city: Texas charm married with modern elegance.
With 150 retail stores nationwide, Kendra Scott continues to grow, tapping into the rising popularity of Western-inspired fashion, cementing Scott’s status as a pioneer in the industry. The West Village Dallas location on McKinney Street is a special one for Scott, as it was the site of the second-ever Kendra Scott store. The custom hat bar is a full-circle feature for Scott, who got her start in the fashion business at the age of 19 by making hats.
Scott has long leaned into the experiential side of retail, which she says is key in the current landscape. Retailers who think they can only do it on a screen are not going to survive. They all seem to realize that they have to create experiences within their stores. Kendra Scott revenue reportedly reached $500 million in 2023, a nearly 20 percent increase over 2022.
Kendra Scott, a Texas-born jewelry brand, has been a key player in the growth of the brand since its inception in Austin. The company has given over $75 million since 2010 to nonprofits that cater to women and children, with philanthropic managers in almost all areas of the country where Kendra Scott has a presence. This focus on supporting local nonprofits has led to the brand’s retention and commitment from customers.
Scott believes that the success of the brand is due to the strong connection she has had with the city, which has offered her the opportunity to bring something fresh, new, and innovative to the area.
The brand is expanding amid the growing popularity of all-things-western in culture today, with shows like the hit series Yellowstone and superstar performers like Post Malone and Beyonce having a “western moment.” Scott wanted shoppers to feel like they were walking “into my own ranch” at the store in the West Village, featuring cowboy hats on display and artwork featuring horses. The store also features India yellow accents, antique furniture pieces, and rugs crisscrossing each other in the center of the store, with various designs.
The new brand features jewelry such as necklaces, rings, and bracelets with some special collections, as well as products from partners such as Juan Antonio leather jackets and handbags, Ranch Road Boots, and a collaboration with Wrangler. The Kendra Scott business has grown to roughly 150 retail stores from her early days in Austin.
A new store with an “eclectic twist on traditional Western” is coming to the metroplex, with Kendra Scott opening a “Yellow Rose by Kendra Scott” store in the West Village area of Dallas, nearly one month after opening its flagship store in Austin. The new store draws inspiration from the beauty of the Texas landscape and its spirit of resiliency, reimagining Western fashion through jewelry, accessories, hats, footwear, and apparel.
