Ebby Halliday Realtor Cynthia Lopez knows a thing or two about smart real estate marketing.
The tech-savvy agent uses YouTube marketing as a way to promote her listings, in addition to the normal online channels, like Zillow, realtor.com, and Trulia.
“All of my listings go on YouTube. Everything nowadays is very visual and when buyers are looking at properties [online], they flip through so many pictures, it can all become a blur,” Lopez said. “I have found the YouTube video brings some life to it and give more a depth. It’s worked really well for my listings, and I get lots of great comments from it.”
YouTube marketing also helps her get houses under contract fast. Take, for example, our Tuesday Two Hundred, a Richardson house at 2001 Linda Ln. Lopez listed it last Thursday and accepted a contract on Saturday. Check out her video here:
The house is a 4-2 with 1,994 square feet on a big corner lot. It’s located in the Richardson Telecom Corridor area near Jupiter and Collins Boulevard, minutes from Raytheon and BlueCross, as well as huge mixed-use development CityLine. Its elementary school, Yale, gets an 8 out of ten score from GreatSchools.org, and Apollo Junior High earns a 7.
This house has interior updates and a swimming pool in back. Lots to offer, and listed for $236,000.
Lopez also has a YouTube video up about her work, a way that clients can get to know her before even meeting her. 
The open floorplan flows easily from one room to another in the front rooms, and two living areas offer lots of seating options. There’s a built-in wet bar with granite counters and decorative accents, as well as a bar-height counter nearby.
The second living area has a floor-to-ceiling brick fireplace, and laminate wood floors run throughout the area.
The kitchen has been updated with granite countertops, stainless steel appliances (the refrigerator stays), a raised ceiling, farm sink, and a rustic farm door that opens to the utility room and walk-in pantry. The utility room has built-in cabinets and full-size washer and dryer hookups. The stove is plumbed for gas should the next owner decide to change the range.
The breakfast area has a nice view of the swimming pool in back and space for a large table. 
The master bedroom measures 13-by-14, with two big walk-in closets, and all bedrooms have new carpeting. One of the bedrooms is being used as an enormous closet (love this idea!), and another has a trendy plank accent wall. All of the bedrooms have deep closets.
The backyard looks like a fun party space, with swimming pool and spa, pergola, and extended privacy fence.
Lopez says she integrates the right balance of the latest technology and consistent customer service into her clients’ experience to facilitate sales, and her YouTube marketing is just one aspect of an overall plan. We think Lopez is smart to employ all the avenues she does. What do you think of using video to promote a house on the market? Have you done it? Leave us a comment with your experience.
