Kenneth Walters has broken yet another record. This up-and-coming Ebby Halliday Realtor has had another record-breaking sale, this time in the Greenland Heights/Vickery Place area. If you’ll recall, this go-getting agent out of Ebby’s Little White House had a record-breaking sale in University Park just off of Purdue fetching $447/per square foot. This fantastic home at 5502 Longview fetched at fantastic $203/per square foot just last month! We caught up with this busy agent to find out more about his strategies.
daltxrealestate.com: So this is a record-breaking sale for the neighborhood. Tell us: Why was this a highly sought-after property that garnered such a high sales price?
Kenneth Walters: Greenland Hills and Vickery Place are two of the hottest neighborhoods in Dallas right now. Check out my quote from last September in Dallas Culture Map. As a result, inventory is scarcer than other neighborhoods surrounding Dallas’ urban districts. Young professionals are looking for an in-town dwelling that is low maintenance and convenient for their lifestyle. This house has a perfect open floor plan for entertaining friends, a small backyard for our four-legged friends and an interior with clean lines that make it versatile for contemporary or traditional furnishings.
CD: What marketing strategies did you employ that were particularly successful for this property?
KW: To fetch top dollar for a home, it is all about preparation. I engage an innovative team of graphic and interior designers, talented photographers and an online publicist to provide my seller’s homes unmatched visibility. Online marketing is more effective than print media in this fast paced market. My online presence includes highlighted positions on BubbleLife, Candy’s Dirt, Culture Map, My Sweet Charity, People Newpapers, and the Dallas Morning News. Before the end of the first weekend on market, my seller received numerous offers and several over the list price.
CD: Did you learn anything from this sale? If you had anything to do over again, what would it be?
KW: Yes, in a multiple offer situation like we experienced, buyers need to make realistic offers. Additionally,they need to be willing to place additional earnest money in escrow and pay more than customary rates for their option period. Offering 10 to 15 percent over list price for a home without additional earnest and option money does not send a strong message to sellers.
