Staff Reports
The Dallas Builders Association has announced winners of its 40th Annual McSAM Awards, presented April 13 in partnership with StrucSure Home Warranty. The McSAM Awards are held each spring to recognize “maximum creativity in sales and marketing.” Almost 400 entries were received this year, and winners were named in 67 categories.
Dale Hansen, WFAA’s award-winning sports anchor, was the master of ceremonies for the awards gala at the Sheraton Dallas Hotel.
In the industry-judged awards, David Weekley Homes was awarded the McSAM Builder of the Year; Johnson Development was named Developer of the Year, and Twin Creeks by Green Brick Partners was named Neighborhood of the Year. Industry experts from around the country including builders, architects, interior designers, and new home marketing professionals judged the awards.
Highland Homes won the prestigious People’s Choice Builder of the Year honors. The Tribute by Matthews Southwest was named People’s Choice Community of the Year.
The People’s Choice competition rewards builders and developers based on consumer voting. To identify the People’s Choice winners, the Dallas BA enlists the help of a third party firm that sends an online survey to hundreds of homebuyers, asking for feedback on everything from home design, sales experience, customer service, community lifestyle and overall satisfaction. Respondents were also asked to rate – on a scale from zero to 10 – how likely they would be to recommend a particular builder or community to a friend or family member, which is considered the gold standard in customer satisfaction surveying. This is the seventh time that Highland Homes has received this honor.
Other winners in the industry-judged categories were:
- Home of the Year – Grand Whitestone by Grand Homes, designed by Mary Dewalt Design Group and John Lively & Associates;
- Luxury Home of the Year – The Lilac by Ron Davis Custom Homes, designed by Covert and Associates Architectural Firm;
- Builder Project Manager of the Year – (tie) Jeff Eberle of Trendmaker Homes and Travis Peebles of Drees Custom Homes; and
- Marketing Professional of the Year – (tie) Shalott Cecchini of Green Brick Partners and Mary Day of Matthews Southwest.
A complete list of winners and McSAM Awards photos can be found at DallasBuilders.org.
