Writing a book at 33 might seem a little presumptuous — unless you’re Ryan Serhant, who regularly sells luxury real estate in New York and appears on Bravo in more than one show (including Million Dollar Listing).
But Ryan himself will tell you that his book, “Sell It Like Serhant,” is less autobiography and more success secrets from a guy who entered the real estate business in 2008 (at the beginning of the Great Recession) and emerged as one of the top international realtors.
“This isn’t my life story — seriously,” he wrote in the book’s introduction. “I’m only 33. And it’s not a memoir about selling real estate in New York City (snore). In this book, I’m sharing all of my trade secrets. What you are reading is essentially my playbook about how to sell absolutely anything at all.”
Serhant will be on hand this Saturday from 2 p.m. to 3:30 p.m. at the Lincoln Park Barnes & Noble location on Northwest Highway and Central Expressway (directly across from NorthPark Center) to talk about his book, his real estate secrets, and more.
In his book, he talks about his shyness as a child and his eventual discovery of his love of theater. After getting a degree in theater, he moved to New York City, eventually becoming a hand model before getting his real estate license to help pay the bills.
Flash forward, and he’s now known as an expert in salesmanship.
“Ryan is not only charming and hilarious, he could sell milk to a cow,” said Andy Cohen, host of Watch What Happens Live, said. “This book is going to be very helpful and humorous to a lot of people looking to up their business game.”
And Serhant promises his book will divulge secrets that will help readers close more deals than colleagues and keep clients returning.
Included are:
- The Seven Stages of Selling
- Getting FKD: How to Be a Time Manager, Not a Time Stealer.
- Negotiating Like A BOSS
- “The One Who…”: Everyone Needs a Hook
- Pulling the Indecisive Client Forward
His publisher, Hachette Book Group, says the book is a blueprint for becoming a “sales machine.”
“Serhant provides useful lessons, lively stories, and examples that illustrate how anyone can employ his principles to increase profits and achieve success,” the publisher said. “Your measure of a good day will no longer depend on one deal or one client. A good salesperson never closes a deal and wonders, ‘What now?’ The next deal is already happening.”
