L.A.-based homebuilder KB Home unveiled the first virtual new-home community in the metaverse “to connect with the next generation of homebuyers and inspire them in innovative ways.”
From the release:
“KB Home’s first-of-its-kind metaverse new-home community debuts in the popular Decentraland platform and showcases a three-dimensional welcome pavilion, coupled with three architecturally distinct model homes with interactive features to encourage exploration and engagement. In addition, a virtual host will greet and educate potential buyers on the benefits of building a new KB home – with the experience offering multiple ways for visitors to continue their homebuying journey in the physical world.”
This virtual new-home community features advanced technology so visitors can discover some of the many design choices to personalize a KB home. On arrival, they will be prompted to explore the model homes’ exterior styles, which include contemporary, Spanish, farmhouse, and craftsman architecture. When touring the interiors, visitors can select flooring, cabinets, countertop, faucets, tile, and lighting to create their unique vision of home.
“KB Home has a long-standing history of groundbreaking innovation. Today, we’re creating opportunities with an eye toward the future, so next-gen homebuyers can experience a new KB Home community virtually,” said Jeffrey Mezger, Chairman, President, and Chief Executive Officer of KB Home. “We know consumers are increasingly immersing themselves and spending more time in virtual spaces. KB Home’s metaverse community is all about discovery and creation and provides a captivating setting for homebuyers to explore what truly sets us apart – innovative design, personalization and partnership.”
One local real estate brokerage also embraces this virtual experience. eXp Realty has embraced the Metaverse and conducts meetings and agent events at their virtual home office.
KB Home partnered with The Metaverse Group, a subsidiary of Tokens.com, to design and build its Decentraland community. The company selected Decentraland, a 3D browser-based platform and the first fully decentralized virtual world in the metaverse, as the site of its virtual community because of the platform’s broad accessibility and ease of use.
“KB Home epitomizes a company that is focused on building the future,” said Lorne Sugarman, CEO of Metaverse Group. “By developing the first-ever new-home community in the metaverse, as well as technology for their customers to personalize the virtual homes they tour, we created an immersive experience that distinguishes KB Home within the homebuilding industry and reinforces their commitment to innovation and digital leadership.”
To explore KB Home’s virtual new-home community, visit kbhome.com/metaverse. Follow along on social media using #KBHomeExperience.
For more information about KB Home, visit kbhome.com.
