In October, Justin Hammond joined the Briggs Freeman Sotheby’s Fort Worth office. He felt it was the place that would best help his business, which focuses heavily on the luxury residential market.
“I knew that I wanted to be with a luxury brand,” Hammond said, “and Sotheby’s, in my opinion, is the most preeminent luxury brand.”
Hammond’s road to road to real estate began with software he developed six years ago. Using his marketing platform, he trained top agents on how to capitalize on demographic info to target specific clients.
“That’s really the key to it — being able to market well but keeping your monthly costs low,” he said.
Doing this made him think about how he always had a love for real estate. After developing software to help others, he figured he should use those strategies for himself as well. Through the contacts and relationships he made along the way, he knew he wanted to focus on luxury homes.
That motivated him to create an interactive magazine called “LuxeWest.” It featured high-end homes. Every person of a certain income level within a 40-mile radius of Fort Worth received it. QR Codes on the listings took readers directly to more online information about the listing.
His work got the attention of the Briggs-Freeman Sotheby’s leadership team. They loved the magazine concept and have now developed a similar publication called “Land, Lake, and Luxury.” It features upscale homes from local Briggs Freeman Sotheby’s agents and will be released later this month.
Hammond also works as a listing agent for Brabec Custom Homes. According to him, the new year is already off to a brisk start. He closed three custom home contracts in the past week and projects to sell somewhere between $55 to $60 million this year.
“I have never been happier working with a group of people than I am working with the team at Briggs,” Hammond said. “They are all professionals, which is great, but they are also all down to earth. It really is just a great organization to work for with.”
