DALTX Real EstateDALTX Real EstateDALTX Real Estate
  • Home
  • Guest Post
  • Agents
  • Contact Us
  • About
  • Advertise With Us
Reading: For The Sake of House Porn: This is How We Choose Luxury Properties
Share
Font ResizerAa
DALTX Real EstateDALTX Real Estate
Font ResizerAa
  • Home
  • Guest Post
  • Agents
  • Contact Us
  • About
  • Advertise With Us
  • Home
  • Guest Post
  • Agents
  • Contact Us
  • About
  • Advertise With Us
Follow US
© DALTX. All Rights Reserved.
DALTX Real Estate > dallas real estate blog > For The Sake of House Porn: This is How We Choose Luxury Properties
dallas real estate blog

For The Sake of House Porn: This is How We Choose Luxury Properties

8 Min Read
SHARE
Contents
Editorial vs. SponsoredHow do we find listings to feature?Let me be brutally honest. Bonus PointsWhat do you want out of a Monday Morning Millionaire? 
3712-Alice-Circle-2
One of my all-time favorite homes is “Old Alice” at 3712 Alice Circle. It had everything I look for in a home. Sadly some under-educated buyer tore it down.

Although the market has cooled slightly, there are still plenty of buyers looking for homes, and guess what? There are still plenty of homes out there. They are sitting because they are not properly prepared for those buyers. And if buyers are not interested because the homes lack updates and staging, then neither am I.

I’m just being totally honest here. I want to show you homes that are inspiring, interesting, and beautiful. When a house appears on Daltxrealestate.com you can bet an appropriate and wide audience is going to see it. So, if you want your listing featured, read my words of wisdom from my January column that will be relevant forever!

3712-Alice-Circle-2
All I hope for is that the present owners love “Old Alice” as much as the prior owners.

Realtors continually ask me, ”How do I get my property featured as a Monday Morning Millionaire.”  I also frequently hear, “Do I have to pay to get in?” 

Since we are kicking off 2021, I thought I’d tell you!

Editorial vs. Sponsored

We have a lot of autonomy at Daltxrealestate.com, and each editorial feature, regardless of category, is selected by the writer. To maintain the integrity of our editorial side of the website, no one can pay for an editorial feature. 

Of course, if you want to have a property showcased, which we do almost every day, we will be delighted to create a tailored, brand-forward post for you as part of our sponsored content offerings. We have parameters for sponsored content, so it does have to meet specific internal standards. 

4001-Turtle-Creek-1
4001 Turtle Creek also hit every mark, and then some. It was my pick for Best of 2020.

Having each writer select their editorial features not only maintains our brand integrity, it means we are genuinely passionate about what we write. 

We get excited about the homes, and we spend a great deal of time researching and interviewing people connected to them. It makes for great reading because it’s authentic.

4001-Turtle-Creek-1
Dahn Custom Homes built 5142 Stonegate Road in Bluffview. These Newport Beach builders are the best kind of disruptor, creating a higher bar for new luxury construction in the Metroplex.

Let’s get back to how to be featured on Monday Morning Millionaire. The Metroplex has a lot of gorgeous luxury homes. Often it’s hard to choose, so I’ve had to set some pretty high standards. 

How do we find listings to feature?

Unless I’ve been given a hot tip on an upcoming listing, which I LOVE, I generally begin my search at $2.5 million. That’s not to say I won’t feature a million-dollar property. But you have to start somewhere!

4001-Turtle-Creek-1
5142 Stonegate Road

We typically search for featured editorial listings on Realtor.com because is the most straightforward website with the most up-to-date data. 

I start my search in Dallas first, then moving to Fort Worth and then other surrounding areas. I filter out pending and contingent homes. Then I get my results. Sometimes, like today, it’s 96 homes. Sometimes it’s more, and often it’s less. Invariably, I’ve written about most of them because I stay on top of luxury homes. 

I sort by price first, then newest listings.

Here’s a hot tip: Use Instagram. I cannot tell you how often I find something there that has not hit MLS, which I LOVE. If you are not social media savvy, call us. We can help.

Let me be brutally honest. 

If it’s empty, it does not make the cut. No one, absolutely no one, wants to see a vacant luxury home. No one. Ever. No, not even that person.

With so many great stagers in the Metroplex, what’s the deal? Staging is a fraction of the cost of selling a luxury home. 

4001-Turtle-Creek-1
The completely iconic Lionel Morrison curved contemporary at 6645 Northaven Road.

Next, I look at the house. 

If it has terrible photography, I don’t go past the first image. Again, with so many talented photographers here,  pay the money, honey. Do you think buyers will seriously consider it if I won’t?

Weird paint colors or neglected landscaping mean a hard pass. Is the backyard photo first? That means it’s the best part. If the next three photos are exterior shots, I won’t bother to proceed because that tells me the interior sucks. 

Yes, I said that.

If it has dated features and especially furniture, it’s also a hard pass. There are times you need to empty a house and have it professionally staged because transitional luxury staging can update a tired property and distract the eye from objections like nothing else.

Those are the basic requirements of a Monday Morning Millionaire.

4001-Turtle-Creek-1
This French manor house at 14308 Hughes Lane captured my heart.

Bonus Points

What I especially like is a property that has historical provenance, was built by a notable architect or is brilliant new construction. By that I do not mean the proverbial white box. Some builders in town are really raising the bar. Everyone needs to take note and follow suit, in my opinion. 

If a property has a celebrity associated with it or a terrific story, that’s also going to pique my interest and be on the shortlist for a Monday Morning Millionaire.

3712-Alice-Circle-2
We’ve followed what shall forever be known as the Phil Romano estate at 10660 Strait Lane for years. 

If all else fails, and I’m entirely uninspired locally, I cast a wider net and look at Austin or Houston or anywhere in Texas, a luxury property will pop up. And yes, ranches, lakes, and mountain properties are always in the mix.

3712-Alice-Circle-2
Tyler,Texas has some fantastic offerings both in town and on the lake. 

What do you want out of a Monday Morning Millionaire? 

It’s not an MLS description or purple prose listing romance. You want storytelling, perhaps to learn something, maybe a bit of an adventure, but certainly something new and exciting. That’s what I try to provide each week, and I guarantee you it’s not easy. 

But I do love it!

Dallas’ BakerMama Talks Hearth, Home, and The Business of Domesticity
An Italianate Villa in Preston Hollow That Doesn’t Sink the Ship
Faith Community, Local Leaders Gather To Honor Dallas ‘Hero for Texas Children’
Lakefront Looker Listed For $1.35 Million On Lake LBJ
Midway Hollow Modern on Corner Lot Has Plenty of Perfect Details
TAGGED:Dallas Luxury HomeDallas Luxury HomesDallas Luxury Real EstateDallas real estate newsKaren EubankMonday Morning Millionaire
Share This Article
Facebook Email Copy Link Print
Previous Article Imagine The Possibilities For The Dallas House That Made Zillow Gone Wild
Next Article Nothing But a Number: Sadie Sparks Won’t Let Age Hamper Ambition
Popular News
Raul Ruiz

Mediterranean Magic on Stefani Drive With The Best Outdoor Living in Preston Hollow

Shel Silverstein’s Sausalito Houseboat Hits The Market
Wyly Colorado Estate Sells To Familiar Dallas Name
Stylish, Remodeled Eastwood Park Home Just Hit Market, Shows Beautifully
Own Betsey Johnson’s Malibu Mobile Home
about us

DaltxRealEstate.com is the largest real estate blog and the only one in North Texas.

Links

  • Privacy Policy
  • Terms of Service
  • Contact Us
  • Paid Guest Post Submission

Categories

  • Wednesday WTF
  • East Dallas
  • Monday Morning Millionaire
  • Upon Closer Inspection

Get Involved

  • Advertise With Us
  • Write for Us: Submit Guest Post

Find Us on Socials

© DALTX. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?