It’s not that Kelly Nyfeler didn’t like Colleyville. She lived there for a few years with her family and built a brokerage she was proud of. But she never really felt like she belonged there.
“I’m such a Dallas girl,” she admits. When her daughter, Georgia, was accepted into Booker T. Washington High School for the Performing and Visual Arts, she and her husband, James, thought “This is our chance!” So instead of commuting back and forth from the suburbs, Nyfeler and her family came back home to Dallas. It was then that she found the courage to make a huge career change from real estate sales to management as sales director of the Briggs Freeman Sotheby’s International Realty Uptown Dallas office.
“I have not stopped smiling since we moved back,” Nyfeler said.
She’s a native Dallasite — a Lake Highlands High School and University of North Texas grad — so she knows the terrain well. She’s also a natural leader, ably taking the reins in a fast-paced market.
With her extensive experience in sales, she hopes to reinvigorate the Uptown office with a focus on unparalleled service to their clients. While previously thought of more often as a leasing office, Nyfeler is set on changing that perception with a robust, well-trained sales staff that focuses on representing the Briggs Freeman Sotheby’s International Realty brand with unmatched service.
“Tiffany’s doesn’t make all of their money on those huge diamonds,” Nyfeler notes. “They make it from the silver bracelets, the keychains. It’s the branding, the blue box, and the service every Tiffany purchase gets.”
While fostering a culture of impeccable service is key, being aware and giving back to the community is just as important. Nyfeler wants to give her family and her coworkers an opportunity to give back to the causes that touch the community of Dallas. One of them is Family Gateway, an organization that is working to end child homelessness by providing safe, stable housing.
“I have two teenagers, and it’s so important for kids to know that there are people who are less fortunate,” she said. “I just was at the Family Gateway and I thought, we’re in the housing industry, so it just makes sense to give back in this way. It comes full circle.”
Additionally, Nyfeler said that the Uptown office of Briggs Freeman Sotheby’s International Realty will be sponsoring the photo booth at the signature fundraiser for Klyde Warren Park, Park & Palate on Oct. 22.
So, how else does Nyfeler hope to use her own talents to shape and mold the BFSIR’s Uptown office to a record-breaking machine?
“First of all, I’m a great salesperson,” Nyfeler said with a laugh. “I’m persuasive by nature, and I do have a lot of experience.”
She also has exacting standards for listings, which was one of the things that attracted her to the Sotheby’s brand. “I have to get a property into perfect shape before it’s listed,” she said. “And I’m a hustler. I survived. I rode the wave.”
Nyfeler also wants to show off what Briggs Freeman can do outside of their regular territory. “We’re so well known in Preston Hollow and in the Park Cities. but my biggest challenge is becoming a household name in Dallas’ more urban areas,” Nyfeler added.
If you’re up to the challenge, Nyfeler says she is recruiting. “I’m looking for attitude,” she said. “That’s really important.”
But if you’re a go-getter, you really couldn’t choose a better brokerage to work for, says Nyfeler of Briggs Freeman. It’s more of a family-type environment and less dog-eat-dog. “There are a lot of great agents in this area who could really do well if they realized what we offer and what they could do with the right brokerage,” Nyfeler said.
When she’s not focused on the path toward total domination of the Uptown real estate market, Nyfeler likes to vacation with her family at her cool townhome in southern France. That, actually, was another interesting transaction for Nyfeler that you can read about on SecondShelters.com.
But what’s most interesting about Kelly is her infectious passion for real estate. While it may be stressful sometimes, Nyfeler notest that you really have to love the business to succeed.
“It’s an expensive hobby,” she said.
Isn’t that the truth.
