Todd Luong has done it again.
His Midway Hollow modern transitional is under contract after only eight days. If you are under the impression that the Dallas real estate market is sliding into a slump, read on because that’s simply not true.
In fact, Luong’s listing is the perfect example of how to sell a house now that we are back to a, frankly, normal market.
Luong has more than 15 years of experience and is a companywide top producer at RE/MAX DFW Associates. He’s a luxury home specialist who has received the premier credential in seller representation, the Seller Representative Specialist (SRS) designation. He also knows the Dallas-Fort Worth market like the back of his hand because he’s lived here for more than 40 years.
In other words, Luong is a Realtor with experience and knowledge who understands marketing, and this is the “it” factor in my book.
A Gorgeous Modern Transitional
Of course, this is a gorgeous modern transitional listing in a great neighborhood with all the bells and whistles, so you may think, “Hmmm, not so tough to sell.”
Well, remember, the market has shifted. That means proper marketing is now essential because we are back to a normal real estate world after the aberration caused by the pandemic.
This immaculate modern transitional is only two years old. Luong sold it in 2020 to the current owners, who have maintained it beautifully and would have never considered leaving unless the right job opportunity came along. It did, and now a lucky new owner has all the advantages of a 4,953-square-foot, five-bedroom, six-bathroom home that is essentially a new build.
At $1.599 million, Luong priced it competitively, which is always the first piece of the marketing puzzle. However, that is still a price range where we see a lot of inventory, so making the property stand out with staging is the second critical component in a successful marketing strategy.
“It’s not mysterious,” Luong said. “It’s about having the home presented in the best possible light online. I think a lot of agents still don’t do that, even on luxury listings. Staging is the first thing you need, and I believe it’s so important I pay for it on my listings. Then you need a cinematic walk-through video tour with music and a 3-D tour. I also provide aerial drone photos and floorplan diagrams with measurements. Having these elements in place engages buyers. The more media you have, the more content you can offer. This means you have greater engagement with the property, and people are more likely to schedule a showing. Marketing a home today is about being visible and easy to see online.”
Luong hired Nina George of George & Company to stage this beautiful Midway Hollow modern transitional, which brought the property to life.
“Our goal was to make the home feel current, inviting, and warm,” George said. “We wanted it to stay in a more contemporary vein but have that cozy feel.”
Although 3922 Lively Lane is under contract Todd Luong can help you find your dream home!
