
Marketing a home is similar to creating a musical composition. To be successful in either, you must hit all the right notes.
The three critical elements in composing music are rhythm, melody, and harmony. Marketing a home requires three critical elements as well. To resonate with buyers today, a house must be updated to current standards, be visually appealing to a target demographic both inside and outside, and have some character.
This Preston Hollow New Traditional is an Excellent Lesson in Flawless Composition
Let’s start with the phenomenal curb appeal because it’s tough to get buyers to walk in the front door without it. Dan Houchard and his team at From The Ground Up are responsible for the lovely front exterior landscaping. That name should ring a bell as this company also designed the stunning courtyard and gardens of the 2021 Kips Bay Decorator Show House.



Heritage Blue Homes built this Preston Hollow new traditional as a spec in 2017. This Dallas-based, family-owned and operated company has always impressed me. Their attention to detail is beyond compare. They build with imagination and an eye to creating not just a home but also a lifestyle.
As if that was not enough, the immensely talented team at Blue Print created the interiors. Their impeccable touch is seen everywhere in this 6,268-square-foot, five-bedroom, five-bathroom home and is what gives this home the character I mentioned that is so critical in selling today.


“You don’t see designed homes at this level come on the market often,” Compass Real Estate listing agent Jonathan Rosen said. “It’s so pristine it feels brand new.”


Remember finding a truly move-in-ready home is very hard. Think about finding an interior designer. You’ll be on a waiting list. Once you can actually get an appointment, your selections will take months to arrive. Who wants to deal with that?
Everything in this home is not only done but it’s also done to perfection, from the reclaimed wood beams in the kitchen to the marble baths and countertops. Gorgeous wallpaper accents and tile run throughout the house.





You will never want to leave when you get to the backyard paradise. A complete outdoor living environment was created by AquaTerra Outdoors.


“It’s a home that feels personal but appeals to so many people,” Rosen said. “It hits the right notes on every level.”
Jonathan Rosen has this Preston Hollow new traditional home at 6540 Stichter Ave. listed for $4.249 million.