DALTX Real EstateDALTX Real EstateDALTX Real Estate
  • Home
  • Guest Post
  • Agents
  • Contact Us
  • About
  • Advertise With Us
Reading: Standard Real Estate Shifts Strategy
Share
Font ResizerAa
DALTX Real EstateDALTX Real Estate
Font ResizerAa
  • Home
  • Guest Post
  • Agents
  • Contact Us
  • About
  • Advertise With Us
  • Home
  • Guest Post
  • Agents
  • Contact Us
  • About
  • Advertise With Us
Follow US
© DALTX. All Rights Reserved.
DALTX Real Estate > Standard Real Estate > Standard Real Estate Shifts Strategy
Standard Real Estate

Standard Real Estate Shifts Strategy

3 Min Read
SHARE
The_Standard_office-3-of-5
Standard CEO Zach De Bernardi (left) and COO Logan Nichols recently announced big changes at the three-year-old firm.

The beginning of the year has brought major changes to Standard Real Estate. For starters, the company tweaked its branding and marketing material, including dropping “the” from the beginning of its name. More significantly, it restructured its agent commission plan.

According to founder and CEO Zach De Bernardi, the moves come as part of a plan to reorient the Standard brand from a boutique presence to one that is more synonymous with national goals and national brands. 

“Our overarching strategy is to set the Standard as the world’s most customer-focused real estate company,” he says. “We believe that that starts with agents.”

In order to meet those goals, the company is moving towards becoming a 100 percent commission real estate brokerage. This means that Realtors pay monthly dues and a small fee for every transaction.  After that, they are free to keep all of the commission that they make on a transaction.  Agents who joined Standard prior to Jan. 1 had the option to remain on the old commission plan or transition to the new model.  Going forward, all new agents will be on the new pan.

According to Chief Operations Officer and Managing Partner Logan Nichols, the firm’s long-term strategy is to be an agent-centered, agent-focused, and agent-driven company. The philosophy comes from the belief that when agents take home more of their commission, they’re going to be happier and better able to serve clients.

Nichols has also spearheaded Standards efforts to expand its footprint in East Texas. The company has a hub in Tyler and plans to add two additional East Texas branches soon. There are also plans to expand into other markets in the not-so-distant future. 

“We’re really adamant about not growing to grow,” Nichols said. “We’re growing to serve.”

Standard now boasts more than 40 agents and recently expanded its support staff. As the firm grows De Bernardi expects the firm’s auxiliary services to generate a greater percentage of profits. The ultimate goal is to be a one-stop-shop for everything from landscaping, cleaning, and construction, to title and mortgage. 

“I’m really excited about what the future holds,” he said.

Three Top Luxury Agents Share How They’re Coping With Coronavirus And What Sellers Need to Do Now
Judy Pittman: The Mayoress of Turtle Creek
Briggs Freeman Sotheby’s International Realty Honors Ellen Terry with Dallas Country Club Send Off
Realtors on the Runway: Stage the Listing, Style the Agent!
Selden Tual Hits the Ground Running at The Standard
TAGGED:AgentsEast Texas real estateLogan NicholsThe Standard Real EstateTylerZach De Bernardi
Share This Article
Facebook Email Copy Link Print
Previous Article A California Contemporary by Martyn Hammer Custom Homes
Next Article What Can You Get For $1M on Lake Cypress Springs?
Popular News
BlogHome Improvement

Top Home Improvements with the Best ROI in 2024

Former Dallas Stars Forward Vern Fiddler Reflects on Life Off of The Ice And in Real Estate
7 Things No One Tells You About Moving to Texas
Recently Remodeled Webb Royal Cutie With a Frightfully Good Price
Shelter in Place Like A Cool Cat in This Palm Springs Midcentury Modern
about us

DaltxRealEstate.com is the largest real estate blog and the only one in North Texas.

Links

  • Privacy Policy
  • Terms of Service
  • Contact Us
  • Paid Guest Post Submission

Categories

  • Wednesday WTF
  • East Dallas
  • Monday Morning Millionaire
  • Upon Closer Inspection

Get Involved

  • Advertise With Us
  • Write for Us: Submit Guest Post

Find Us on Socials

© DALTX. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?