Top-selling agent Lucinda Buford has joined Allie Beth Allman & Associates after a long affiliation with Briggs Freeman Sotheby’s.
This year has brought many changes for Buford. In the spring she stepped away from a decade-long partnership to venture out on her own. She successfully navigated sales through a world-wide pandemic. And she stepped over to a new brokerage.
“I discovered I really enjoy the entrepreneurial aspect of real estate,” says Buford. “And I enjoy meeting the challenges of the changing way we are selling real estate.”
Buford has made her mark selling homes in Dallas’ high-end neighborhoods. She’s been a consistent top-producer and has been recognized multiple times by local media.
Luxury real estate is also the family business. Her husband, Barry, is a luxury custom home builder.
“I think for us, we love the ability to put people together into a new spot so that they can live the way they want to live,” she said.
Doing that became even more challenging in the year of a global pandemic. When its effects began to be felt locally in March, Buford did her best to keep clients updated on what was going in in the market. What she found was that their needs were all across the board. Some people found their business struggling and needed to get out from under their homes. Others found their industries booming and needed someone who could handle the entire transaction process, especially with moving up. The thing that helped her succeed through the uncertainty was understating what each client needed from her, and delivering.
“I think the biggest thing you can do is listen to where your clients are and help them navigate what they are going through,” she said. “It’s not about what I’m going through. It’s about what they are going through.”
For Buford, real estate has become a passion that is almost spiritual. She says she especially loves helping people find homes because so many life milestones happen there. The opportunity to listen to client goals and make them a reality is what drives her to keep going in the business.
Outside of work, Buford and her husband are involved in several nonprofits which she says gives them joy and satisfaction. She devotes time to The Magdalen House, The 24 Hour Club and the Recovery alliance at Highland Park United Methodist Church because members of her family have been affected by alcoholism.
The Bufords also recently discovered fly fishing.
“We are pretty darn good at it, roo,” says Buford.
They have already been on two fishing trips this summer and are planning another one soon. The fish are officially on notice.
