The real estate world is buzzing today as Compass announced that high-profile real estate agent, John Zimmerman, has left Briggs Freeman Sotheby’s International Realty to join the New York City-based real estate brokerage that is also a real estate technology company.
Domino Effect
In the last 12 to 18 months, Compass has aggressively targeted many of the top agents in the Dallas market. According to their company website, there are over 120 agents now representing the Dallas-based office, which opened last January.
Already with his profile — and those of members of Team Zimmerman — active on the Compass site, it’s probably only a matter of time before other agents from the Tarrant County-side of the Metroplex are recruited to join the rapidly growing real estate firm.
However, some brokerages and data-forward brands are keeping a close eye on Compass and its claims. According to a report from Inman, the productivity claims that Compass hails might not be so accurate. That’s difficult to verify on either side since the metrics by which MoxiWorks and Compass are drawing conclusions are not readily available. (MoxiWorks is a technology platform that creates, among other items, customer relationship management tools, called CRMs, which are supposed to help agents keep track of clients. One of Compass’s biggest claims is to support agents in every possible way to increase productively by creating tech support products. Hence the company’s beef.)
Compass has publicly stated a goal of amassing 20 percent market share in the top 20 markets in the United States by 2020. The firm has been incredibly aggressive in chasing that goal, especially considering the acquisition of several brokerages, including Pacific Union International a month ago.
In a world that revolves around change and chaos, this news certainly has made for an interesting day around the proverbial water cooler.
Something in my bow tie tells me this story is only just beginning. To be continued…
Seth Fowler is a licensed Real Estate Sales Professional for Williams Trew Real Estate in Fort Worth. Statements and opinions are his and his alone. Seth has been involved with the home sales and real estate industry in the Fort Worth area since 2004. He and his family have lived in the area for over 15 years. Seth also loves bowties! You can reach Seth at: 817.980.6636 or [email protected].
