Social media in real estate marketing is something whose importance can never be overstated. In fact, over 90% of agents use these platforms to market properties, indicating the industry’s heavy reliance on them.
The visual element is what brings into focus this kind of marketing. For instance, through photo galleries, videos, and virtual tours, Facebook, Instagram, and TikTok can help estate agents showcase their commodities. Besides, such platforms give way to large audiences and targeting tools second to none. Location and income aside, agents are allowed to target those individuals who show interest or a specific behavior.
By integrating a video maker into their workflow, agents can create property tours, client testimonials, neighborhood overviews, and market updates—all without the need for technical expertise. These videos can be uploaded directly to social media platforms, ensuring that potential buyers and sellers have access to the most current and dynamic content, which ultimately improves their decision-making process.
Thanks to technologies, video creation tools became more affordable over the last years, which means even those smaller agencies that lack the needed resources to hire professional videographers can still finish polished footage without special expertise whatsoever.
For real estate agents, using a video AI app. Artificial intelligence is revolutionizing the face of real estate marketing.
By using AI social media marketing tools, real estate agents can ensure that their campaigns are precisely aligned with the needs of their target audience.
From custom-targeted information being delivered direct to individual clients, with chances for overall success improved through increasing rates of customer engagement even peripherally, due simply to improved conversion-all not requiring human intervention of any kind! And let’s not forget about video: now as easy as pie, thanks again to AI.
