Real Estate’s Biggest Thinkers Gathered at The Peerage Realty Partners Summit This Month

Russ Anderson had us at these words: “The industry is taking notice. I hope you do, too.”

The president of Briggs Freeman Sotheby’s International Realty had an intriguing letter recently in The Wall Street Journal as part of the brokerage’s full-page ad each Friday in the Mansion section. Anderson wrote about a September summit in Dallas of what he calls “amazing minds” — leaders from various brokerages owned by Peerage Realty Partners, of which Briggs Freeman Sotheby’s International Realty has been a part since October 2021. 

Peerage Realty Partners is a growing force. It is now the eighth-largest brokerage in the U.S., as ranked this year on the prestigious T3 Sixty annual survey called Mega 1000. It leaped five positions from the year before — quite a feat. While Peerage owns companies in many facets of the real estate world — both in Canada, where it is based, and in the U.S. — its plum properties are top-performing Sotheby’s International Realty franchises like Briggs Freeman Sotheby’s International Realty.

We’ve learned that Peerage works with only the very best brokerages. They are there for support and growth — and to help each brokerage maximize its leadership in its market. Russ Anderson’s Wall Street Journal letter of September 8, 2023, does a great job of explaining this unique relationship, which has agents at other brokerages talking:

“I am inspired. I hope you will be, too. 

I’ve just come out of some of the most informative and energizing meetings, full of ideas and strategies. Here in Dallas, we’ve been hosting CEOs and presidents from some of the brokerages in our Peerage Realty Partners family, plus corporate leaders who include Gavin Swartzman, president and CEO of Peerage Realty Partners, and Trevor Maunder, president and CEO of Peerage Capital Partners.

Here’s the back story: It has been almost two amazing years since Peerage Realty Partners formalized a substantial partnership interest in Briggs Freeman Sotheby’s International Realty. Peerage is a private-equity investor in the luxury real estate realm, especially top Sotheby’s International Realty affiliates like us: well-established firms with strong brands and equally strong reputations for offering their clients a luxury experience and trusted advice. As part of its holdings, Peerage now owns Sotheby’s International Realty affiliates in Canada, California, Florida, Illinois and more. Thanks to its strategic plan, Peerage Realty Partners has been ranked the eighth-largest brokerage in the U.S., with 7,500 best-in-class agents and employees in 275 offices and more than $52 billion in sales, annually. 

So, when I tell you that these amazing minds got together for a few days of brainstorming, you can imagine that the energy was on full tilt. We talked about industry trends and refining our special tech stack for agents. We analyzed markets and set new benchmarks for measuring success. We planned our 2024 — and beyond. (We did take some breaks, for a gourmet Mexican dinner in Dallas and a raucous rodeo in Fort Worth. When in Texas … .)

What does all this mean to you? Even more support for your favorite Briggs Freeman Sotheby’s International Realty agent and even more value for you. This unique partnership provides strategic input, capital, technology, operational expertise, marketing and more — all to enhance your experience with us, every time.

There is nothing like it. The industry is taking notice. I hope you do, too.”