DALTX Real EstateDALTX Real EstateDALTX Real Estate
  • Home
  • Guest Post
  • Agents
  • Contact Us
  • About
  • Advertise With Us
Reading: Experts Share Tips on Spring Marketing Plans And Staging For Success at Trinity Falls Event in McKinney
Share
Font ResizerAa
DALTX Real EstateDALTX Real Estate
Font ResizerAa
  • Home
  • Guest Post
  • Agents
  • Contact Us
  • About
  • Advertise With Us
  • Home
  • Guest Post
  • Agents
  • Contact Us
  • About
  • Advertise With Us
Follow US
© DALTX. All Rights Reserved.
DALTX Real Estate > DFW Real Estate News > Experts Share Tips on Spring Marketing Plans And Staging For Success at Trinity Falls Event in McKinney
DFW Real Estate NewsStaff Party

Experts Share Tips on Spring Marketing Plans And Staging For Success at Trinity Falls Event in McKinney

5 Min Read
SHARE
Contents
Stage For SuccessMarketing For The Spring
Pictured from left are George Bass, Marisol Gallegos, Candy Evans, Shay Geyer, Hollie O’Gorman Siglin, and Sarah Nowak.

Brilliance was filtering through the air like sunlight from the windows on Thursday, April 27, for the Spring Market Refresh event hosted by daltxrealestate.com and Johnson Development’s Trinity Falls, the 2,000-acre master-planned community in McKinney.

An all-star expert panel included George Bass, owner and interior designer of George Bass Stage and Design; JPAR Realtor Marisol Gallegos; Shay Geyer, owner and interior designer of IBB Design Fine Furnishings; Ebby Halliday Realtor Hollie O’Gorman Siglin; and Sarah Nowak, owner and interior designer of Sarah Nowak Interiors.

daltxrealestate.com publisher Candy Evans moderated the panel discussion, which focused on sprucing up marketing plans and staging for success in an uncertain market. 

“We’re going to pick your brains to see how we can get an edge in today’s market,” Evans said. “It is competitive. The National Association of Realtors says there are two licensed Realtors for every listing.”

The Trinity Falls development served as a perfect backdrop for the discussion, as guests toured model homes and viewed the Collin County community that is now home to about 1,700 residents.

Stage For Success

Updating and curating a home can make an enormous difference when promoting a listing, Evans said. 

Realtors and designers agreed that high ceilings, sliding doors, chandeliers, and ceiling fans are hot items for spring — and not every room needs to be photographed for a listing or featured in an Instagram Reel.

The experts shared their thoughts about the saturation of the modern farmhouse, their favorite paint colors, and what works and what doesn’t when selling a home. 

“Stay true to the design style of the home’s architecture and don’t go too far past what makes sense for that,” Nowak said. “Listen to your designers. Listen to the professionals.”

The designer and co-star of A&E’s “Zombie House Flipping” said social media and networking events have helped build her brand, and she doesn’t underestimate the power of professional photography in showcasing a good staging job. 

“People trust you when they’ve met you in person and have had a conversation with you,” she said. 

Bass said real estate should be red carpet-ready when it goes on the market. 

“Everything has to shine — the windows, landscaping, clean up the clutter,” he said. “It’s all mundane but it is hard work. I tell sellers, ‘You have a lot of homework to do.’ Every stager has their image and their so-called unique style. The competition is wonderful because it’s healthy competition.” 

Bass uses white and champagne-colored fabrics and linens.

“We don’t want the stage to take over the listing,” he said. “My aesthetic is it’s about the house. It’s not about me or the furniture, but I’ve got to keep up with the Joneses to tell the story. You know the old saying, you’ve got to let your clients see themselves living in the house. Sometimes a banana-boat sofa is not going to do that.”

Marketing For The Spring

Gallegos shared a little bit about how she’s built a following of more than 113,000 potential homebuyers on Instagram. 

“More than 80 percent of our clientele is from out of state,” she said, emphasizing the need for online media rather than print advertising.

But maybe don’t rule out print media just yet, other experts said.

Geyer has produced a quarterly magazine since 2013.

“For us, it’s still a really good marketing vehicle,” she said. “It’s also a way for our designers to get their work into someone’s hands. Social media is also a really good avenue for us.” 

Siglin’s O’Gorman Group at Ebby Halliday produces a seasonal Divine Properties Magazine. 

“We send out about 25,000 copies,” Siglin said. “We send it out mainly locally but we leave it at country clubs, golf courses, and hotels. One of my friends was playing for the [San Fransisco] 49ers and one of our magazines was in one of the guy’s lockers. I do think that print advertising still works. When we send ours out, our website traffic skyrockets.” 

The Ritz is IT for Full-Service Luxury Living!
Don’t Call it a Renovation: This Preston Hollow Luxury Home Received an Extraordinary Transformation
Homes Are The Footprints of Our History
The Historic Dallas Plant Sold to Asbury Automotive by RTX
This French Estate in Old Preston Hollow is a Fairytale Dream Come True
TAGGED:Candy EvansCandysDirt Staff PartyEbby Halliday RealtorsGeorge Bass Stage and DesignHollie O'GormanJohnson Development CorporationJPAR Real EstateMarisol GallegosSarah NowakSarah Nowak InteriorsShay GeyerTrinity Falls
Share This Article
Facebook Email Copy Link Print
Previous Article Council Approves 3 New Apartment Developments Under Public Facility, Housing Finance Structures
Next Article The Fort Worth Modern Built by Skateboards: Legendary Nash Estate Comes to Market
Popular News
Dallas homes under $400K

Far North Dallas Contemporary With Soaring Ceiling Tops Dallas Open House Roundup

Timber Creek Ranch in Winnsborogh SOLD at Last Week’s Auction
Little Forest Hills Modern Gives You a Bird’s-Eye View of East Dallas
Secluded Cottage Near West Highland Park Tops Our Weekly DFW Open Houses
Is This Heaven? Close, It’s The Waco Bend Ranch on The Brazos River
about us

DaltxRealEstate.com is the largest real estate blog and the only one in North Texas.

Links

  • Privacy Policy
  • Terms of Service
  • Contact Us
  • Paid Guest Post Submission

Categories

  • Wednesday WTF
  • East Dallas
  • Monday Morning Millionaire
  • Upon Closer Inspection

Get Involved

  • Advertise With Us
  • Write for Us: Submit Guest Post

Find Us on Socials

© DALTX. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?