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Reading: How Grapevine’s Chip Gaines Took a Willy Wonka Strategy in New Memoir Promotion
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DALTX Real Estate > Fixer-Upper > How Grapevine’s Chip Gaines Took a Willy Wonka Strategy in New Memoir Promotion
Fixer-Upper

How Grapevine’s Chip Gaines Took a Willy Wonka Strategy in New Memoir Promotion

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Chip Gaines’ No Pain, No Gaines: The Good Stuff Doesn’t Come Easy.

Chip Gaines must have been watching Willy Wonka & the Chocolate Factory just before he released his new book, No Pain, No Gaines: The Good Stuff Doesn’t Come Easy.

In a video that Gaines shared on social media, the Fixer Upper alum revealed that he’s hiding special tickets worth $1,000 cash and other goodies inside 10 copies of his self-help memoir, which was released March 16. Those tickets, which also are good for a $500 VISA gift card and a tour of the Magnolia Market grounds in Waco if his book ordered through the Magnolia website.

“If you’re lucky enough to pre-order at the right exact second, you will find a $1,000 check,” Gaines said in the clip.

https://www.instagram.com/tv/CL48l1SAx-B/?utm_source=ig_web_copy_link

Well, the deadline has passed, and whether those checks remain nearly two weeks into the book’s release remains to be seen. In two weeks, Gaines’ 224-page book (retail: $26.99) has sold 18,300 copies and is fifth on Publishers Weekly’s hardcover frontlist nonfiction rankings.

But it’s like that rascal Gaines, who graduated from Grapevine High School in 1993, to try a Willy Wonka golden ticket approach to book promotion.

chipgaines-main
Chip Gaines: “This is a book about networks … not a book about networking.”

On Fixer Upper, Chip Gaines was the comedic relief in the Waco husband/wife house renovation series that ran on HGTV from 2013-2017. His wife, Joanna, the more serious partner, writes a heartfelt four-page foreword.

The book is Gaines’ second. His first book was titled Capital Gaines: Smart Things I Learned Doing Stupid Stuff. In No Pain, No Gaines, he opens up about how he and Joanna would not have been able to create the family’s Magnolia empire without a supportive network of people. He explained in detail in a Q&A interview in Entrepreneur magazine.

“This is a book about networks … not a book about networking,” Gaines said in the book’s promotional release.

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TAGGED:BookChip GainesDallas real estate newsJoanna GainesMagnolia MarketWaco
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