We would’ve said that it is impossible to make luxury house-hunting even more fun than it already is — but we stand corrected.
Briggs Freeman Sotheby’s International Realty has just launched another class-leading tool: an all-new briggsfreeman.com. The brokerage spent a lot of time reimagining and then refining what it wanted a new briggsfreeman.com to do — and we think they got it.
One aim was to make it even simpler. It’s almost irresistible to want to add more features to a new website, but Briggs Freeman Sotheby’s International Realty took the opposite approach. They asked themselves some key questions: How do we make the site even faster? How do we eliminate some clicks? How do we make sure visitors see properties faster and even more intriguingly? That’s why, for example, you’ll find a more prominent search bar at the top of the homepage, and why you can find the brokerage’s agents quickly from there, too.
Another goal? Clarity. Websites can have a lot of clever tricks and wording built into them, but Briggs Freeman Sotheby’s International Realty wanted to make things clear. That’s why the site’s design is simple, and why even the menu words are very straightforward.
Another mission was to make the new briggsfreeman.com work perfectly on a phone, tablet, laptop or desktop. It’s fast and intuitive in all formats. But, the brokerage wanted to make the new site entertaining, too. Its properties are displayed in a more editorial way, in a magazine-like layout with the story of the property right there. And in one quick scroll on that page, you’ll get facts about the neighborhood and market stats, too, including the median price per square foot in the area. They’ve also got immersive new pages for their blog, their print, and digital publications, their guide to architecture, their special sales divisions — think ranch, land, commercial — and more. The pièce de résistance? The bold new pages about its expert agents, including their backstories, their listings, what they’ve sold, and what their clients are saying about them. (Wait till you read those.)
Give the new briggsfreeman.com a whirl. Make it a bookmark. Come see the properties and the people anytime — on your phone, on your sofa, on the plane, or on vacation. They’re ready for you, whenever and wherever you are.
